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Firms of Endearment

Firms of Endearment

Firms of Endearment: How World Class Companies Profit from Passion and Purpose

by Raj Sisodia, David Wolfe and Jagdish N. Sheth, Wharton School Publishing, 2007
Pearson Prentice Hall; 1 edition (February 10, 2007)

  • Translated into six languages.
  • Named one of the best business books of 2007 by several organizations, including


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About the book

Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage.

These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment.

You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great, truly great, this is your blueprint.

Philip Kotler says

This book not only challenges capitalism’s traditional marketing paradigm, but the very “genes” of capitalism. If any book is going to launch a New Capitalism of Caring, it is this book that redefines great companies as stakeholder value builders, not just shareholder agents.

More praise for Firms of Endearment


Should be required reading in all intro to business classes,
then required reading in the last class before graduation.

Charles Ashbacher


Firms of Endearment is the most important business book ever…
This book should be required reading in every executive suite, boardroom and business class. The members of every corporate board should use the principles outlined in this book to guide their oversight of the companies whose shareholders they represent.

W.T. ‘Bill’ McKibben


Firms that endear their people will win.

Firms of Endearment is a critical, insightful and inspiring piece of work. One of the major contributions of this book (and there are many) focuses on the impact that employees and stakeholders have on the success of an enterprise. Many in business say how important their people are, yet it is more often than not that facts prove otherwise. When employees and leaders come to the workplace with their “hearts connected to the brains”, their creativity, productivity and performance quality is exponentially greater than those who come just to do a job. People build companies – they always have, they always will. Firms that endear their people will win. Hat’s off to David Wolfe, Rajendra Sisodia, and Jagdish Sheth. You have enlightened many.

Sharon P. Whiteley


This book is a “must buy” for the serious business reader.

Firms of Endearment has been around for some time. It is an enduring treatise that shares solid fundamentals that can make a difference to business practices tomorrow. South West Airlines, Whole Foods, Wegmans and other premium organizations are featured in this book.

Eric Brown

Copyright Raj Sisodia. All Rights Reserved.