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Conscious Capitalism


Firms of Endearment

Conscious Capitalism: Liberating the Heroic Spirit of Business

by John Mackey and Raj Sisodia, Coming soon!
Published by Harvard Business Review Publishing

There is a new business revolution brewing.
Don’t let your organization miss out.


Find Conscious Capitalism on Amazon Pre-order on Amazon

About the book

Whole Foods, Trader Joe’s, Wegmans, Costco, The Container Store. You shop there not only for the products they sell, but for the business philosophy these market leaders are pioneering.

In Conscious Capitalism, iconic CEO John Mackey and professor Raj Sisodia show how such companies are creating a movement that’s transforming business. The authors present the fundamental principles and practices of their bold new vision of conscious capitalism: businesses operating from a sense of higher purpose and prospering financially while also generating other critical forms of value—emotional, social, intellectual, ecological, financial, and spiritual. These are businesses built on love and care instead of fear and stress.

Some of today’s best companies—Google, UPS, Southwest Airlines, Herman Miller, Bright Horizons, Patagonia, Panera, Starbucks, REI, Tata and others—are making this vision real. They’re not being politically correct. Rather, they understand that conscious capitalism is the ultimate path to long-term competitive advantage. They’re full-throated advocates for free markets, entrepreneurship, competition, and property rights. But they operate by a markedly different set of principles.

Drawing on decades of personal experience and interviews with conscious capitalist CEOs and thought leaders, this book reveals those principles—explaining how to:

  • Align all your stakeholders—customers, employees, investors, suppliers, society, the environment—and gain synergies instead of accepting trade-offs
  • Serve your organization’s higher purpose instead of personal ambitions
  • Build a conscious culture that creates tremendous value and competes successfully but looks beyond profits
  • Manage every function in your business consciously—HR, marketing, strategy, operations

Authored by the high-profile leaders of the movement and supported by extensive research, this revolutionary book gives leaders in every industry and sector a blueprint for much-needed change. It is about creating a new philosophical paradigm for business and capitalism. It will lead you to think about and practice business differently—with purpose, multiple stakeholder alignment, conscious leadership, and with fully human, caring business cultures.


Copyright Raj Sisodia. All Rights Reserved.