Publications
Conscious Capitalism
- Conscious Capitalism – Unleashing Human Energy and Creativity for the Greater Good
Mackey, John P. and Rajendra S. Sisodia (2012), GDR Creative Intelligence, Issue 43, Spring.
- A Case for Conscious Capitalism: Conscious Leadership Through the Lens of Brain Science
Pillay, Srinivasan S. and Rajendra S. Sisodia (2011), Ivey Business Journal, September.
- A Conscious Purpose
Buono, Anthony and Rajendra S. Sisodia (2011), EFMD Global Focus, Vol. 5, No. 2, pp. 56-59.
- Conscious Capitalism: A Better Way to Win
Sisodia, Rajendra S. (2011), California Management Review, Vol. 53, No. 3, Spring 2011, pp. 98-108.
Globalization
- The Globalization of Markets and the Rule of Three
Sheth, Jagdish N., Can Uslay and Rajendra S. Sisodia (2008), in Marketing Metaphors and Metamorphosis, Philip J. Kitchen, editor, Palgrave Macmillan, pp. 26-41.
- The Regional Face of Globalization
Sheth, Jagdish N. and Rajendra S. Sisodia (2008), in Global Babel: Questions of Discourse and Communication in a Time of Globalization, Samir Dayal and Margueritte Murphy, editors, Cambridge Scholars Publishing.
Marketing Reform
- Raising Marketing’s Aspirations
Sheth, Jagdish N. and Rajendra S. Sisodia (2007), Journal of Public Policy and Marketing, Vol. 27, No. 1, Spring.
- Does Marketing Need Reform?
Sheth, Jagdish N. and Rajendra S. Sisodia (2006), Introductory Essay, in Does Marketing Need Reform? Jagdish N. Sheth and Rajendra S. Sisodia, editor, Armonk NY: ME Sharpe.
- The Image of Marketing With Consumers and Business Professionals
Sheth, Jagdish N., Rajendra S. Sisodia and Adina Barbulescu (2006), in Does Marketing Need Reform?, Jagdish N. Sheth and Rajendra S. Sisodia, editors, Armonk NY: ME Sharpe.
- How to Reform Marketing: A Three Stakeholder Analysis
Sheth, Jagdish N. and Rajendra S. Sisodia (2006), in Does Marketing Need Reform?, Jagdish N. Sheth and Rajendra S. Sisodia, editors, Armonk NY: ME Sharpe.
- Does Marketing Need Reform?
Sheth, Jagdish N. and Rajendra S. Sisodia (2005), Journal of Marketing, Vol. 69, October 2005, pp. 10-12.
- Marketing and Society: A Dangerous Divergence
Sheth, Jagdish N. and Rajendra S. Sisodia (2005), Journal of Public Policy and Marketing, Volume 24 (1), Spring, pp. 160-165.
- The Future of Marketing
Sheth, Jagdish N. and Rajendra S. Sisodia (2002), in Marketing: Critical 21st Century Perspectives, Philip J. Kitchen, Ed., MacMillan Publishing.
- Revisiting Marketing’s Lawlike Generalizations
Sheth, Jagdish N. and Rajendra S. Sisodia (1999), Journal of Academy of Marketing Science, Vol. 27, No. 1, pp. 71-87.
Strategy
- How to Be a Successful #2
Sheth, Jagdish N. and Rajendra S. Sisodia (2006), Smart Manager, Vol. 5, No. 6, pp. 64-71.
- Why Good Companies Fail
Sheth, Jagdish N. and Rajendra S. Sisodia (2005), European Business Forum, Issue 22, Autumn, pp. 24-31.
- How Competition Will Shape Indian Markets
Sheth, Jagdish N., Rajendra S. Sisodia and G. Shainesh (2005), Journal of Marketing and Communication, Vol. 1, Issue 1 (May), pp. 4-20.
- The Rule of Three and Implications for India
Sheth, Jagdish N. and Rajendra S. Sisodia (2003), Prayas, Volume 5 (March). (Lead article).
- Competitive Markets and the Rule of Three
Sheth, Jagdish N. and Rajendra S. Sisodia (2002), Ivey Business Journal, September/October 2002.
- The Rule of Three in Europe
Sheth, Jagdish N. and Rajendra S. Sisodia (2002), European Business Forum, Issue 10, Summer 2002, pp. 53-58.
- Surviving Industry Shakeouts
Zahra, Shaker A. and Rajendra S. Sisodia (1997), Handbook of Business Strategy, Faulkner and Gray, pp. 45-56.
Marketing Productivity
- Marketing Productivity: Issues and Analysis
Sheth, Jagdish N. and Rajendra S. Sisodia (2002), Journal of Business Research, Vol. 55, No. 5 (May), pp. 349-362. (Lead article)
- High Performance Marketing
Sheth, Jagdish N., and Rajendra S. Sisodia (2001), Marketing Management, Vol. 10, No. 3, pp. 18-23. (Cover Story)
- Feeling the Heat: Making Marketing More Productive
Sheth, Jagdish N. and Rajendra S. Sisodia (1996), Part II, Marketing Management, Vol.4, No. 3 (Winter), pp. 19-33.Download both parts
- Feeling the Heat: Making Marketing More Productive
Sheth, Jagdish N. and Rajendra S. Sisodia (1995), Part I, Marketing Management, Vol.4, No. 2 (Fall), pp. 8-23. (Cover Story)
- Improving Marketing Productivity
Sheth, Jagdish N. and Rajendra S. Sisodia (1995), AMA Marketing Encyclopedia: Issues and Trends Shaping the Future, NTC Publishing, Chicago, pp. 217-237.
Information Technology & Business
- Information Technology: Its Role in Building, Maintaining and Enhancing Relationships
Sisodia, Rajendra S. and David B. Wolfe (2000),in Handbook of Relationship Marketing, Jagdish N. Sheth and Atul Parvatiyar, Eds. Sage Publications, pp. 525-564.
- Are Your IT Priorities Upside Down?
Sheth, Jagdish N. and Rajendra S. Sisodia (1999),CIO Magazine (Enterprise Section), November 15, 1999, pp. 84-89.
- Information Technology and Marketing
Buzzell, Robert D. and Rajendra S. Sisodia (1999), Companion Encyclopedia of Marketing, Michael J. Baker, Editor, Routledge: United Kingdom.
- Consumer Behavior in the Future
Sheth, Jagdish N. and Rajendra S. Sisodia (1997), in Electronic Marketing and the Consumer, Robert A. Peterson, Ed., Sage Publications, pp. 17-37.
- The Information Mall
Sheth, Jagdish N. and Rajendra S. Sisodia (1993), Telecommunications Policy, Vol. 17, No. 5 (July), pp. 376-389.
- Expert Marketing With Expert Systems
Sisodia, Rajendra S. (1992), Marketing Management, Vol. 1, No. 2 (Spring), pp. 32-47 (Cover Story)
- Marketing Information and Decision Support Systems for Services
Sisodia, Rajendra S. (1992), Journal of Services Marketing, Vol. 6, No. 1 (Winter), pp. 51-64.
Miscellaneous
- Marketing to the Self-Actualizing Customer
Wolfe, David B. and Rajendra S. Sisodia (2003), Journal of Consumer Marketing, Vol. 20 No. 6, pp. 555-569.
- The Antecedents and Consequences of Customer-Centric Marketing
Sheth, Jagdish N., Rajendra S. Sisodia and Arun Sharma (2000), Journal of Academy of Marketing Science, Vol. 28, No. 1, pp. 55-66.
- Marketing’s Final Frontier: The Automation of Consumption
Sheth, Jagdish N. and Rajendra S. Sisodia (2000),in Defying the Limits: Reaching New Heights in Customer Relationship Management, published by Montgomery Research and Andersen Consulting.
- Competitive Advantage Through Design
Sisodia, Rajendra S. (1992), Journal of Business Strategy, Vol. 13, No. 6 (November/December), pp. 33-40.
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