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Publications

Conscious Capitalism

  • Conscious Capitalism – Unleashing Human Energy and Creativity for the Greater Good
    Mackey, John P. and Rajendra S. Sisodia (2012), GDR Creative Intelligence, Issue 43, Spring.

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  • A Case for Conscious Capitalism: Conscious Leadership Through the Lens of Brain Science
    Pillay, Srinivasan S. and Rajendra S. Sisodia (2011), Ivey Business Journal, September.

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  • A Conscious Purpose
    Buono, Anthony and Rajendra S. Sisodia (2011), EFMD Global Focus, Vol. 5, No. 2, pp. 56-59.

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  • Conscious Capitalism: A Better Way to Win
    Sisodia, Rajendra S. (2011), California Management Review, Vol. 53, No. 3, Spring 2011, pp. 98-108.

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  • Doing Business in the Age of Conscious Capitalism
    Sisodia, Rajendra S. (2009), Journal of Indian Business Research, 1(2-3), pp. 188-192.

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Globalization

  • The Globalization of Markets and the Rule of Three
    Sheth, Jagdish N., Can Uslay and Rajendra S. Sisodia (2008), in Marketing Metaphors and Metamorphosis, Philip J. Kitchen, editor, Palgrave Macmillan, pp. 26-41.

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  • The Regional Face of Globalization
    Sheth, Jagdish N. and Rajendra S. Sisodia (2008), in Global Babel: Questions of Discourse and Communication in a Time of Globalization, Samir Dayal and Margueritte Murphy, editors, Cambridge Scholars Publishing.
  • Tectonic Shift: The Realignment of Nations and the Rise of Regional Super States
    Sheth, Jagdish N. and Rajendra S. Sisodia (2004), FSO Magazine, Vol. 1, No. 3 (July – September), pp. 6-11.

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Marketing Reform

  • Raising Marketing’s Aspirations
    Sheth, Jagdish N. and Rajendra S. Sisodia (2007), Journal of Public Policy and Marketing, Vol. 27, No. 1, Spring.

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  • Does Marketing Need Reform?
    Sheth, Jagdish N. and Rajendra S. Sisodia (2006), Introductory Essay, in Does Marketing Need Reform? Jagdish N. Sheth and Rajendra S. Sisodia, editor, Armonk NY: ME Sharpe.

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  • The Image of Marketing With Consumers and Business Professionals
    Sheth, Jagdish N., Rajendra S. Sisodia and Adina Barbulescu (2006), in Does Marketing Need Reform?, Jagdish N. Sheth and Rajendra S. Sisodia, editors, Armonk NY: ME Sharpe.
  • How to Reform Marketing: A Three Stakeholder Analysis
    Sheth, Jagdish N. and Rajendra S. Sisodia (2006), in Does Marketing Need Reform?, Jagdish N. Sheth and Rajendra S. Sisodia, editors, Armonk NY: ME Sharpe.
  • Does Marketing Need Reform?
    Sheth, Jagdish N. and Rajendra S. Sisodia (2005), Journal of Marketing, Vol. 69, October 2005, pp. 10-12.

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  • Marketing and Society: A Dangerous Divergence
    Sheth, Jagdish N. and Rajendra S. Sisodia (2005), Journal of Public Policy and Marketing, Volume 24 (1), Spring, pp. 160-165.

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  • The Future of Marketing
    Sheth, Jagdish N. and Rajendra S. Sisodia (2002), in Marketing: Critical 21st Century Perspectives, Philip J. Kitchen, Ed., MacMillan Publishing.
  • Revisiting Marketing’s Lawlike Generalizations
    Sheth, Jagdish N. and Rajendra S. Sisodia (1999), Journal of Academy of Marketing Science, Vol. 27, No. 1, pp. 71-87.

Strategy

  • How to Be a Successful #2
    Sheth, Jagdish N. and Rajendra S. Sisodia (2006), Smart Manager, Vol. 5, No. 6, pp. 64-71.
  • Why Good Companies Fail
    Sheth, Jagdish N. and Rajendra S. Sisodia (2005), European Business Forum, Issue 22, Autumn, pp. 24-31.

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  • How Competition Will Shape Indian Markets
    Sheth, Jagdish N., Rajendra S. Sisodia and G. Shainesh (2005), Journal of Marketing and Communication, Vol. 1, Issue 1 (May), pp. 4-20.

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  • The Rule of Three and Implications for India
    Sheth, Jagdish N. and Rajendra S. Sisodia (2003), Prayas, Volume 5 (March). (Lead article).
  • Competitive Markets and the Rule of Three
    Sheth, Jagdish N. and Rajendra S. Sisodia (2002), Ivey Business Journal, September/October 2002.
  • The Rule of Three in Europe
    Sheth, Jagdish N. and Rajendra S. Sisodia (2002), European Business Forum, Issue 10, Summer 2002, pp. 53-58.
  • Surviving Industry Shakeouts
    Zahra, Shaker A. and Rajendra S. Sisodia (1997), Handbook of Business Strategy, Faulkner and Gray, pp. 45-56.
  • Why Companies Kill Their Technologies
    Sisodia, Rajendra S. (1992), Journal of Busi­ness Strategy, Vol. 13, No. 1 (January/February), pp. 42-48. Reprinted in IEEE Engineering Management Review, Vol. 20, No. 3, 1992.

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Marketing Productivity

  • Marketing Productivity: Issues and Analysis
    Sheth, Jagdish N. and Rajendra S. Sisodia (2002), Journal of Business Research, Vol. 55, No. 5 (May), pp. 349-362. (Lead article)

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  • High Performance Marketing
    Sheth, Jagdish N., and Rajendra S. Sisodia (2001), Marketing Management, Vol. 10, No. 3, pp. 18-23. (Cover Story)

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  • Feeling the Heat: Making Marketing More Productive
    Sheth, Jagdish N. and Rajendra S. Sisodia (1996), Part II, Marketing Management, Vol.4, No. 3 (Winter), pp. 19-33. Download both parts
  • Feeling the Heat: Making Marketing More Productive
    Sheth, Jagdish N. and Rajendra S. Sisodia (1995), Part I, Marketing Management, Vol.4, No. 2 (Fall), pp. 8-23. (Cover Story)
  • Improving Marketing Productivity
    Sheth, Jagdish N. and Rajendra S. Sisodia (1995), AMA Marketing Encyclopedia: Issues and Trends Shaping the Future, NTC Publishing, Chicago, pp. 217-237.

Information Technology & Business

  • Information Technology: Its Role in Building, Maintaining and Enhancing Relationships
    Sisodia, Rajendra S. and David B. Wolfe (2000),in Handbook of Relationship Marketing, Jagdish N. Sheth and Atul Parvatiyar, Eds. Sage Publications, pp. 525-564.
  • Are Your IT Priorities Upside Down?
    Sheth, Jagdish N. and Rajendra S. Sisodia (1999),CIO Magazine (Enterprise Section), November 15, 1999, pp. 84-89.

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  • Information Technology and Marketing
    Buzzell, Robert D. and Rajendra S. Sisodia (1999), Companion Encyclopedia of Marketing, Michael J. Baker, Editor, Routledge: United Kingdom.
  • Consumer Behavior in the Future
    Sheth, Jagdish N. and Rajendra S. Sisodia (1997), in Electronic Marketing and the Consumer, Robert A. Peterson, Ed., Sage Publications, pp. 17-37.
  • The Information Mall
    Sheth, Jagdish N. and Rajendra S. Sisodia (1993), Telecom­mu­ni­ca­tions Policy, Vol. 17,  No. 5 (July), pp. 376-389.

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  • Expert Marketing With Expert Systems
    Sisodia, Rajendra S. (1992), Market­ing Man­age­ment, Vol. 1, No. 2 (Spring), pp. 32-47 (Cover Story)
  • Marketing Information and Decision Support Systems for Services
    Sisodia, Rajendra S. (1992), Journal of Services Marketing, Vol. 6, No. 1 (Winter), pp. 51-64.
  • Expert Systems for Services Marketing: Prospects and Payoffs
    Sisodia, Rajendra S. (1991), Journal of Services Marketing, Vol. 5, No. 3 (Summer), pp. 37-54.

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Miscellaneous

  • Marketing to the Self-Actualizing Customer
    Wolfe, David B. and Rajendra S. Sisodia (2003), Journal of Consumer Marketing, Vol. 20 No. 6, pp. 555-569.

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  • The Antecedents and Consequences of Customer-Centric Marketing
    Sheth, Jagdish N., Rajendra S. Sisodia and Arun Sharma (2000), Journal of Academy of Marketing Science, Vol. 28, No. 1, pp. 55-66.

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  • Marketing’s Final Frontier: The Automation of Consumption
    Sheth, Jagdish N. and Rajendra S. Sisodia (2000),in Defying the Limits: Reaching New Heights in Customer Relationship Management, published by Montgomery Research and Andersen Consulting.

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  • Competitive Advantage Through Design
    Sisodia, Rajendra S. (1992), Journal of Busi­ness Strategy, Vol. 13, No. 6 (November/December), pp. 33-40.

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  • Designing Quality into Services
    Sisodia, Rajendra S. (1992), Design Manage­ment Journal, Vol. 3, No. 1 (Winter), pp. 33-39.

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