books by

RAJ

Here are some of Raj's books:

THE RULE OF THREE

FIRMS OF ENDEARMENT

DOES MARKETING NEED REFORM

TECTONIC SHIFT

CONSCIOUS CAPITALISM

THE 4A'S OF MARKETING

EVERYBODY MATTERS

SHAKTI LEADERSHIP

Raj's book Conscious Capitalism: Liberating the Heroic Spirit of Business (with John P. Mackey, Co-Founder and Co-CEO of Whole Foods Market) was published by Harvard Business Review Press in 2013, and rose to #2 on the Wall Street Journal Business Bestseller list. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose was named one of the best business books of 2007 by Amazon.com. Hos first book The Rule of Three: How Competition Shapes Markets was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. His book Everybody Matters (with Bob Chapman) was a Wall Street Journalbestseller and named "Best Leadership and Management Book of 2015" by 800-CEO-READ.

Other books include The 4A's of Marketing: Creating Value for Customers, Companies and Society (with Jagdish N. Sheth, Routledge, 2011), Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (with Jagdish N. Sheth, Sage Publications, 2006) and Does Marketing Need Reform? (co-edited with Jagdish N. Sheth, M.E. Sharpe, 2006). Raj has also published two book-length research monographs called A Strategic Vision of the Wireless Industry: Communications Unbound and The Consolidation of the Information Industry: A Paradigm Shift, both published by the International Engineering Consortium. He also edited the book Managerial Marketing: Current Thought.

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