Firms of Endearment focuses on being socially responsible and inspires to adopt a stakeholder relationship operating model. It challenges the very genes of capitalism and celebrates the confluence of humanistic values and business success.EXPLORE
While the world is still coming to grips with the implications of globalization, Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets investigates what the globe's economic and geopolitical future looks like.EXPLORE
Everybody Matters is a breakthrough book based on a fundamental principle calling the world back to what really matters in business: It is the people doing the work, who make the difference— not the managers or financial engineering.EXPLORE
Transformative yet simple, Shakti Leadership maps out a new definition of leadership that elevates qualities and abilities traditionally considered feminine — with benefits for both women and men alike.EXPLORE
Raj's book Conscious Capitalism: Liberating the Heroic Spirit of Business (with John P. Mackey, Co-Founder and Co-CEO of Whole Foods Market) was published by Harvard Business Review Press in 2013, and rose to #2 on the Wall Street Journal Business Bestseller list. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose was named one of the best business books of 2007 by Amazon.com. Hos first book The Rule of Three: How Competition Shapes Markets was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. His book Everybody Matters (with Bob Chapman) was a Wall Street Journalbestseller and named "Best Leadership and Management Book of 2015" by 800-CEO-READ.
Other books include The 4A's of Marketing: Creating Value for Customers, Companies and Society (with Jagdish N. Sheth, Routledge, 2011), Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (with Jagdish N. Sheth, Sage Publications, 2006) and Does Marketing Need Reform? (co-edited with Jagdish N. Sheth, M.E. Sharpe, 2006). Raj has also published two book-length research monographs called A Strategic Vision of the Wireless Industry: Communications Unbound and The Consolidation of the Information Industry: A Paradigm Shift, both published by the International Engineering Consortium. He also edited the book Managerial Marketing: Current Thought.