current research

AREAS

Raj has had a long and distinguished career as a teacher and researcher at Boston University, George Mason University and Bentley University.

His current research areas include:

  • Conscious Capitalism
  • Stakeholder-based management
  • Leadership and cultural transformation
  • New marketing frameworks
  • Information technology and marketing
  • Marketing ethics
  • Measuring and improving marketing productivity and performance
  • Relationship marketing
  • Systems thinking and marketing
  • Customer-centric marketing
  • Marketing organization
  • Impact of changing demographics on marketing and business
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